Universal Music Australia (UMA), the Australian division of Universal Music Group (UMG), the world leader in music-based entertainment, held the first ‘All Country Australia’ showcase at the Soda Factory in Sydney Thursday evening. Featuring Universal Music Group Nashville, multi-platinum, award winning artist Jordan Davis headlining the exclusive event and taking to the stage alongside Island Records Australia artists Rachael Fahim and Bella Mackenzie.

All Country Australia is the home of all things country music at UMA, bringing audiences the best of country music from the biggest international artists, together with Australia and New Zealand (ANZ) country music artists. ‘All Country Australia’ provides a unique platform for discovery and amplification for the remarkable roster of country music talent represented across UMA and its family of labels here in Australia, this investment reflects the longer term commitment and vision for artist development at UMA.

The inaugural ‘All Country Australia’ artist showcase set out to bring together music and entertainment industry professionals, partners and most importantly country music fans to enjoy and discover global priority country music artists Bella Mackenzie and Rachael Fahim, the exclusive invite only event provided fans an intimate and once in a lifetime country music experience with international artist Jordan Davis headlining.

At the show, Jordan Davis was surprised by UMA President & CEO Sean Warner with a commemorative plaque celebrating over 68 million streams in Australia and 7x ARIA-certified multi-platinum/platinum singles (“Buy Dirt” 4x-Platinum, “Next Thing You Know” 2x-Platinum, “Singles You Up” 2x-Platinum, “What My World Spins Around” Platinum, “Take It From Me” Platinum, “Slow Dance In A Parking Lot” Platinum, “Almost Maybes” Platinum”.

President and CEO Universal Music Australia & New Zealand, Sean Warner, celebrated the events success. “Kicking off 2025 with the very first All Country Australia Showcase, our first of many artist showcases in the pipeline for this year, it was truly an outstanding fan experience curated by three incredible artists. As always, our goal is to provide our artists a platform to engage with fans, drive discovery and to successfully introduce International acts to Australia, and homegrown talent to the US and other markets around the world, by engaging with our global labels, working together to invest in our artists and introduce them to new audiences. These acts all represent the future of Country music globally.

We’re focused on breaking acts from here to the world, seemingly ‘overnight success stories’, generally don’t happen by chance. They are the result of remarkable artists, visionary A&R, strong artistic identity, and audience building, best in class data and analytics, and meticulous planning in regard to content, discovery, communication and engagement strategies.

We’re incredibly fortunate to have immensely talented artists supported by our extraordinary teams across our family of labels and brands, I’m unbelievably proud of what has been achieved, and I’m looking forward to what’s in store this year for our artists, fans, labels, and the wider music landscape.”

Chair & CEO of Universal Music Group Nashville, Cindy Mabe reflected on the collaboration with the UMG Nashville &

Universal Music Australia and their dedication to the genre in Australia, “To be a part of Universal Music Australia’s first ever ‘All Country Australia’ has been an absolute honour. The partnership UMG Nashville and Universal Music Australia have is a cherished one and we couldn’t be prouder to have had the multi-platinum and incredibly talented Jordan Davis headline the showcase. UMG Nashville continues to work in tandem with Universal Music Australia to bring the current and next country music stars to the industry and fans alike and remain dedicated to growing the Country Music landscape in Australia”

Island Records own Rachael Fahim, who performed on the night spoke of the event “What an honour it was to perform at the inaugural All Country Australia showcase and share the stage with my Island Australia label mate and friend, Bella Mackenzie, and the extraordinarily talented Jordan Davis. A real ‘pinch me’ moment for me as an artist and a fan of country music. I am still buzzing from the energy in the room!”